Twitter vs Threads : Examining the Pros and Cons of Each Platform

Mark Zuckerberg, the CEO of Meta Platforms, unveiled Threads, an app that has quickly gained popularity and is being considered a potential competitor to Twitter. With over 30 million sign-ups within 18 hours of its launch, Threads has generated significant enthusiasm among users and industry observers. In this article, we will explore the features that set it apart from Twitter and its limitations.

Unique Features of Threads:

Concise Posts and Reposting:

Threads allow users to share short blurbs and repost content from others onto their feeds. This unique feature has resonated with users, contributing to the app’s rapid adoption and positive reception. The ability to share succinct thoughts or repost interesting content provides a streamlined and efficient way of engaging with others.

Exclusive Mobile App:

Unlike Twitter, which can be accessed through web browsers, Threads is exclusively designed as a mobile application. This focus on mobile usage allows for a more tailored and optimized user experience. While the absence of web access may limit accessibility for some users, the app’s mobile-centric approach provides a seamless and immersive interface.


Limitations of Threads:


Inability to Edit Posts:

Threads do not offer the ability to edit posts once they have been published. Users must delete a post or create a new one to make changes. While this limitation may be frustrating for those who frequently update or correct their content, it also emphasizes the importance of thoughtful and intentional posting.

No Direct Messaging (DM) Feature:

Threads do not provide users with a direct messaging feature to privately communicate with others. This limitation aligns with the app’s focus on enhancing user privacy and security through end-to-end encryption. By prioritizing public interactions over private messaging, it encourages users to engage in open conversations and share content with a wider audience.

Absence of Hashtags:

Unlike Twitter, which utilizes hashtags to facilitate content discovery and trend tracking, it does not support hashtags. While this limitation may make it more challenging to categorize or search for specific topics, it also encourages users to focus on the content itself rather than relying on metadata.

Limited Alt Text Customization:

Threads currently do not allow users to customize the alt text for images and videos shared on the platform. Instead, computer-generated alt text is used, potentially impacting accessibility for visually impaired users. This limitation highlights the importance of platforms providing customizable accessibility features to ensure inclusivity for all users.

No Trending Topics Section:

Threads do not include a dedicated section for trending topics, unlike Twitter. This may limit users’ ability to easily discover current news and popular discussions. However, the absence of trending topics can also create a more personalized experience, where users curate their feeds based on the accounts they follow and the content they find interesting.

Ad-Free Experience:


Unlike Twitter, Threads does not display advertisements on its platform. Meta’s CEO has suggested that ads may not be introduced unless Threads reaches a user base of approximately one billion users, maintaining an ad-free experience for now. This aspect provides users with a more focused and distraction-free environment for engaging with content and connecting with others.

Lack of Embedded Post Links:

Threads do not offer the option to generate embedded post links for sharing content on external platforms, such as blogs. Twitter, on the other hand, has long provided this feature, facilitating easy sharing of tweets. The absence of embedded post links may limit the reach and discoverability of Threads content outside of the app itself.

Randomized Feed Structure:

While Twitter offers customizable feed options, Threads currently utilizes a single feed that includes trending posts and content from followers. The app does not provide an option to view posts from users you follow exclusively. Additionally, Threads does not offer a chronological feed, instead utilizing a randomly generated feed. This feed structure may lead to a more serendipitous browsing experience, where users encounter diverse content from various sources.


Threads has gained significant attention as a potential rival to Twitter, attracting millions of users within hours of its launch. While it offers unique features such as concise posts and reposting, it also has limitations, including the inability to edit posts, the absence of a DM feature, and the lack of hashtags and customizable alt text. As the app continues to evolve, it may address some of these limitations, further intensifying the competition with Twitter in the social media landscape. Despite its current limitations, Threads presents users with a fresh and streamlined approach to social media engagement, offering unique features and a focused user experience.

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